Café Coffee Day plans to expand with the cluster model

Cafe Coffee Day, India’s most popular café chain is planning to use a cluster model of expansion. The company is owned by amalgamated Bean Coffee Trading Company is planning to expand by clusters, where it would open 3-4 stores in an area, a method that would increase its visibility in the market. CCD plans to open around 20 stores in international locations as well this year. At present it has 3 cafes interenationally, 2 in Vienna, Austria and one in Karachi, Pakistan and is interested in entering markets in West Asia, Bangaldesh, Switzerland and the Czech Republic, along with additional stores in Austria.