RIL to reintroduce Vimal brand

Reliance Industries will be relaunching its Vimal brand, opening 20 pilot stores initially, selling textiles, ready to wear and custom tailoring services. The company has tied up with Italian tailoring consultant and fashion coordinator, Maurizio Bonas who will guide tailors in some showrooms on contemporary fashions, accessory designs and cuts in suits. Vimal is a familiar brand with anyone over 35 but not many younger customers know of the brand.