Max Retail readies for expansion to smaller cities

Lifestyle International, the Indian division of the Dubai based Landmark Group, announced that its value retail chain, Max will be targeting tier III cities. The Landmark Group operates the Lifestyle, an exclusive department store chain; Max, a hypermarket value chain; and has several foreign brands such as Bossini and Kappa. New Max stores will be opened using the franchise model and store size will be around 22,000 sq ft with each store receiving a Rs 5 crore investment. Max’s own company owned stores will be located in tier I and tier II cities. At present there are 6 Max stores, with 65% of its revenues coming from apparels and the remaining 35% from footwear and accessories.