My hometown Chandigarh is getting a lot of press these days due to its high income residents. The city has the highest per capita income in the country, yes, higher than even Delhi and Mumbai and has the highest number of vehicles per resident. All high end brands make a beeline to the city, especially when it comes to cars, alcohol and golf products. The Chandigarh Golf Club is the business golf course in the country and the second busiest one in the world, after St. Andrews in Scotland.
Chandigarh is becoming a mecca for luxury products due to the high number of affluent citizens, standard of living and connection to overseas markets which has led to its residents to have a high level of knowledge of international products and services. The recent expansion of the corporate and IT sector has been the driving force that has brought in consumerism in the market. Sachit Passi, owner of Krishna Automobiles will be the new dealer for BMW and although they have not even started their marketing campaign, they have already had 19 bookings.
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