Saturday, February 03, 2007

Reliance to focus on niche retail formats

Reliance Retail is looking to create niche retail formats along with its existing formats. Raghu Pillai, President and CEO (Operations and Strategy) said that the company would be opening about 250 Reliance Fresh outlets in the next two months in Pune, Bangalore, Hyderabad, Mumbai, and certain cities in Gujarat. Reliance Retail will also be opening standalone niche stores for consumer durables, apparels and other segments. It's hypermarket stores will also be opened during the same periods.

The company will also be staring a home delivery service at its Fresh outlets for customer within a range of up to 3 kms. Reliance Retail now has 3 Ranger Farm outlets, its B2B format store, in Hyderabad and Jaipur. The company is also creating its own private label and is currently conducting testing on products.

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