Indian blogs opinion-based rather than theme-based

I was quite surprised to read that about 35% of India's Internet population has a blog or two. The Economic Times writes that there are more women bloggers (51%) than men currently. In the Asia-Pacific (APAC) region Indian bloggers post more than five times a week on their blogs. Of the total number of bloggers in India, more than 60% have blogs that are less than a year old. Most blogs in India, especially those by women, are used as a means of expression, with opinion blogs being the most common.

A recent online survey mPulse conducted by MindShare Insights group in APAC among a total of 1,500 internet users in the age-group of 15-35 throws open a plethora of information about bloggers in the region. As per Internet & Mobile Association of India (IAMAI), the total internet user base of India sits at 38.5 million, wherein internet users within age-group 18-35 occupy 72% of the pie, or 27.3 million. The mPulse study implies a larger catchment of 28 million netizens.