Retailers keen on private labels in beauty products

Retailers such as Pantaloon, Reliance and Bharti-Wal-Mart will soon be launching their own private labels for beauty products. The companies are in talks with VLCC, a fitness, health and beauty products company to manufacture private label beauty products. Pantaloon Retail are already in the health and beauty business, with a service format of beauty salons, called Star and Sitara and have also started retailing beauty products through its new outlet called Tumeric. The company is wating VLCC to take care of manufacturing its private labels for them.