Dollar stores are booming in India and consumers can't seem to get enough of the products. While nothing is actually priced at $1 dollar, the name has stuck, more because it is associated with foreign, especially US related products. All products are priced at Rs 99, which is equivalent to $2. I visited one such store located at the Phoenix Mills shopping area, and found it to be quite busy, busier than even some of the local stores in the area.
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