Samsung, South Korea's consumer durable major, is teaming with large retail chains such as Reliance Digital, Croma, Future Group, Metro Cash & Carry and HyperCITY in an effort to increase its topline growth. The company plans to earn 10-12% of its turnover from the large format retail channel.
Pradeep Tognatta, director of sales for Samsung India Electronics, said that “We have decided to partner with the large format retail chains. We’ve tied up with top retailers, some of them specialise purely in electronics. There are more tie-ups in the offing. We are using the specialised stores to create a complete brand experience — creating LCD walls and putting up special displays for certain focus categories.”
The company is to form agreements with Kuwait based Kirby for opening stores in Noida and Gurgaon and will be teaming up with Dubai based Jumbo Group to set up stores in Delhi and the surrounding areas.
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