Pantaloons and Etam tie up for innerwear

India's leading retail firm Pantaloon Retail and Etam a French retailer of lingerie, announced that they had tied up in a 50:50 partnership to open stores in India. Their products will be sold under the ETAM Future Fashion Pvt. Ltd. brand. Etam will open 40 stores in 20 cities putting in Rs. 900 million as investment. At the press conference announcing the joint venture, Elisabeth Cunin, CEO of Etam Lingerie said that the company has “aggressive expansions plans” for India.