Pharmacies woo women shoppers

CVS Pharmacy is targeting women shoppers with its new look stores that are brighter and less cluttered. Shelves will also be lowered to make it easier for women to access products, and departments will be color coded to make it easier to shop. Besides cosmetic changes to the stores, the pharmacy is also creating ways to reduce errors in getting prescription medicines. The $250 billion pharmacy industry is on the upswing with the number of baby boomers increasing in age. The pharmacy sector is actually growing at a faster pace then the retail sector in general, at 8% compared to the retail sector's 5% per year growth. Other pharmacy chains such as Walgreen's and Rite Aid Corp are also wooing women customers, who make up 80% of total customers at their stores. Prescriptions and other medicines make up the huge chunk of sales, but cosmetics also add to the profits at these stores.