Generating specific lists

How does one go about creating a reliable list of clients and potential clients? Direct Marketing is the way to go about it and now is the best time to start working on it. The entire approach to direct marketing has changed in the past few years and it has become a central part of every company's marketing initiatives. One of the most popular ways to start off on direct marketing is using Martin Worldwide's ResponseCom system which combines data from several databases using demographic and psychographic factors and creates an entirely new list that will be suited to your product or service. So, if you are in the travel business and need some Travel leads, ResponseCom will be able to get the list for you. It's really as simple as that, and once you have the specific lists that you need, your business is sure to show positive results.