There's a new service that connects bloggers and advertisers and its called Smorty, which is the latest entrant to the world of blog advertising, which is a system of consumer generated advertising, one that involves bloggers to review products and services from their personal perspective. The concept is great for those who are good at writing and have a clear style of evaluating a product or service, but if you're not dedicated to doing a good job, it's a short term job as you're not going to get any advertisers asking for you.
On the whole, I definitely think that to be able to advertise on blogs opens up an entirely new market and set of consumers for a marketer. Bloggers working together can create a buzz about a product, service or event in a manner than can rival even the best of marketing firms and this is where the power of involving the average reader and writes comes in.
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