Tuesday, May 20, 2008
Borders to open new concept store in Allen, Texas
Borders Bookstore will be opening its new 24,000 sq ft store located in Allen, Texas. The new store will be opening in August and will be one of Borders 14 concept stores that the company will open in 2008. Borders launched the first of these stores in Ann Arbor in February 2008. The store has a fresh look and blends Internet and digital options, such as computer kiosks, customizing CD selections, publishing books, creating family books and family history compilations. Involving the consumer is a great way to connect with them and to keep them interested in other aspects of the store as well.