Wal-Mart takes a serious stand on misuse of its name

The Economic Times reports that Wal-Mart has taking a serious stance on any misuse of its name and has served legal notices to Indian businessmen who have registered trade names under the ‘Wal-Mart’ brand name. Four businessmen in India, have received legal notices in this regard, in Noida, Punjab and West Bengal. Wal-Mart is not the first company to follow strict rules regarding its name, Dairy Farm International of Hong Kong also followed similar procedures when in came to India.