The Economic Times reports that the Future Group announced that it will be setting up 55 outlets of its newest format, Brand Factory by 2010 and Central malls in every state capital in the next three to four years. According to Vishnu Prasad, Pantaloon Retail India president (south) and CEO of Central and Brand Factory, the company will have 5 Central stores by the end of 2007.
Baroda will have a Central store opening in December 2006 and one in Gurgaon in June 2007. At present, the company has Central stores in Bangalore, Hyderabad and Pune. At a press conference, Rajesh Seth, marketing chief of Central and Brand Factory, said the company would have 120 brands at discounted prices. Most of the items would be out of season clothes and cater to customers who wear brand name items but cannot afford them at regular prices at lifestyle stores.
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