Pantaloon Retail announced that it will be targeting younger customers with its Top 10 brand for college students. The brand has been inspired by Top 10 music and movie chartbusters. The first of these stores will be launched in Mumbai next week. According to Zahid Shaikh, chief of marketing, “Top 10 brand will have a special collection dedicated to colleges in Mumbai. It is well known that campus rivalry exists among college students and one always takes pride in wearing the college batch on their sleeves.”
Pantaloon’s other brand Indus League Clothing, opened its first Jealous 21 store in Mumbai. Jealous 21 offers casual, club and denim wear for women from 17-24. The company plans to offer Jealous 21 through department and lifestyle stores along with 120-130 stand alone outlets in the next three years.
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