Dabur getting deeper into fast food

The Economic Times reports that Dabur Foods has signed a franchise agreement with Hot Brands International to set up quick service restaurants in Delhi and the NCR area. Incidentally, this is not the company’s first fast food venture, as it is one of the franchisees of US chain Subway. The new venture will be under a new company called Consortium Consumer Care, and will have three formats of restaurants, Shamiana for Indian food, Magic Wok for Chinese food and Santino for Italian food. There will be 6 restaurants opening in 2007, for which the company will be investing Rs. 300,000 each.