must have jackets that keep changing

Before I went to college in the States, I really wanted one of those letter jackets that football players wore. I didn't know that you couldn't just buy them, players had to earn them, but I kept telling my sister that's what I wanted and she must get it for me! Nowadays, it seems that these Nascar jackets are more popular than the old style letter jackets worn by football players. What's the next craze going to be?