Wednesday, August 06, 2008
The marketing behind the product
I constantly am amazed at how much difference there is in the way the different products are marketed by companies. Since electronics are deemed to be a masculine area, these ads are always edgy and manly, while for things like bedroom sets, the format is usually more feminine. That is how the marketing and consumer worlds function, but what I find interesting is that they almost have a sort of sociology undercurrent going on. Interestingly, more and more companies are realizing this bias and changing the way they make their ads, and focusing some of their ads more towards women.