After a dismal Christmas shopping season, retailers are hoping for some shopping magic to take place in February. With the Super Bowl around the corner and Valentine's Day coming up, retailers are hoping that shoppers will open up their wallets. According to survey's, shoppers will do exactly that. It is estimated that shoppers will buy close to 3.9 million television sets for the big game, which is a 50% rise in the number of televisions purchased last year, according to Retail Advertising and Marketing Association. Shoppers also plan to buy 1.8 million furniture items, up from 1.3 million pieces last year. The maximum spending will be done by young adults between the ages of 18 and 24.
On average, consumers will spend $59.90 on Super-Bowl merchandise, up from $56.04 last year. In total, consumer spending for Super Bowl weekend is estimated to be $9.5 billion. According to Mike Gatti, executive director of Retail Advertising and Marketing Association, a lot of smart shoppers put off buying major purchases such as televisions and entertainment centers till retailers offer special discounts.