Retailers should focus on existing online customers

Online commerce already is one of fastest growing segments of the Indian retail industry, regardless of the fact that there is still very low penetration of personal computers in the country. At a seminar at the Retail Summit 2007 in Hyderabad, Online retailing - Future of Retailing, Manish Agarwal, vice-president for e-commerce at Rediff.com, lay emphasis on retailers needing to focus on existing ecustomers, instead of solely focusing on creating new ones. Online retailing is the way to create a new channel that retailers can sell products, one that lets them broaden their reach to newer places where their branches are not yet open.