Friday, December 07, 2007
Malls becoming inventive at wooing customers
Malls in India are coming up with new ways of bringing in customers to the malls, most of which are not doing well. By offering specials such as taxis and buses to bring in customers, adding more stores that offer utility functions such as banks, dry cleaners, gyms etc, coming up with a plan to make the mall a morning walk and breakfast destinations and offering mall loyalty programs are all ways that mall managers are wooing customers. All in all, these special offers do make customers come to the mall more often, especially with the utility shops and grocery stores, and once they visit more often, they will tend to shop more.