Reliance Retail will be using its shut Reliance Fresh stores in West Bengal as specialty stores for lines such as footwear, jewelry, books and apparel. Reliance had to shut down its Fresh stores after voracious protests by local merchants and middle men who were organized by various political parties. The low prices that Reliance Fresh offered for its products were the main reason for the protests.
Reliance Retail has had trouble with the publicity it received right from the beginning, even though there are lots of other retailers present, it is only Reliance Fresh stores that are facing the brunt of the protests. There are lots of other launches planned for the state and it remains to be seen if they will face similar protests when they open as well.