Saturday, March 26, 2011
Marketing products and services is not an easy job anymore. At one time, selecting marketing as your career goal was a popular choice, but these days, it's a tough job and only the ones who are really good at it will get the results they want. The tactics have changed and now there is a greater emphasis on using tactics such as guerilla marketing giveaways which have both the impact of newness and winning something for the viewer. While you would assume they would work well only with a certain set of items, this is a popular tactic even with high end brands, where the clientele is at the cutting edge of seeing and hearing new things all the time. Making an impact on such a customer base is not easy, since it must be new, it must be unique and it must create a buzz, and that's exactly what these campaigns do.