Single serve wine

USA Today writes about the trend of selling single serve wine in tetrapacks.

Winemakers are tinkering with packaging in a continued effort to broaden wine's appeal and boost sales. They've put wine into boxes, plugged bottles with screw caps instead of corks, given wines quirky names and made labels more playful. Single-serve packaging is yet another effort to loosen up wine's stuffy image. In the spring, winemaker Three Thieves put its pinot grigio and cabernet sauvignon in bright green and purple pouches that hold 250 ml, about a glass-and-a-half of wine. A four-pack costs $8 to $10.