Weaving through life to better understand innovation, communication, technology....all the things that make our lives in the modern world.
Tuesday, January 19, 2010
marketing to teenagers
What is one of the most popular topic for blog posts among teenage girls? Not really that hard to crack...its solutions for acne that hits the top spot. Not only is the most written about topic but it is also one of the most researched one, besides searching for their favorite singers and downloading their songs. Marketers are tapping into this insight and have been offering money to post advertisements on teenage blogs or others which have a teenage readership. It pays to keep up with the trends and nothing is more important than understanding or trying to understand how their mind works! Quite a tough task!
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