Handling peer pressure

I've been reading quite a bit, while I've been away from work and I've been quite saddened by the number of young people that are getting involved in drugs due to peer pressure and don't know how to handle their lives. The drug rehabilitation center of Cliffside Malibu is known to be one of the best and focuses on fixing exactly this sort of problems. For some reason the concept of being bad is glorified to such a level by the media and entertainment industry, that the younger generation has a hard time staying away, which is the saddest part of it all.